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- Visual Communication Design
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COURSE INTRODUCTION AND APPLICATION INFORMATION
ilt.fadf.ieu.edu.tr
| Course Name | |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| Fall/Spring |
| Prerequisites | None | |||||
| Course Language | ||||||
| Course Type | Elective | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description |
|
| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Required Materials |
| 1 | Introduction: Introduction of the syllabus and the highlights of the course. | None |
| 2 | An introduction to visual perception | Researching The Perception Gestalt Theory |
| 3 | What is image and photographic image | Researching the ontological and phenomenological structure of photography |
| 4 | upgrade of introduction of still life photography | Practice of creating still life scene with different images |
| 5 | What are the basic elements of photographic images, onthological elements and cultural and esthetical elements I | Researching the ontological and phenomenological structure of photography |
| 6 | Describing photographic categories | Researching the categories of photography with examples (Reading: Criticizing Photographs: Terry Barret) |
| 7 | Describing photographic categories II | Researching the categories of photography with examples (Reading: Criticizing Photographs: Terry Barret) |
| 8 | Photo of Exterior Applications | day life image of the image recording |
| 9 | Why we produce photographic images? | Researching the reasons and types of photographic production as both a tool and a visual language |
| 10 | Photo Applications; imaginative commentary | Of a text (poem-stories) to be visualized as an imaginary |
| 11 | Documentary: John Berger "Ways of Seeing" | "Ways of Seeing’’ watched a documentary and discussion with today's visual world |
| 12 | Photo and Text Coexistence | When using a combination of text and photo and shape effect |
| 13 | What is interpretation? | Comments and Reviews varieties Investigation and discussion of examples |
| 14 | Photo Applications: Collage Work | Elaboration of practical work as a collage |
| 15 | What is critizing ? | Researching the types and actualization of criticism in the context of historical, societal and political constructs |
| 16 | Review of the Semester |
| Course Notes/Textbooks | power point presentations |
| Suggested Readings/Materials | Terry Barrett, Fotoğrafı Eleştirmek / Caner Aydemir (derleyen); Fotoğraf neyi anlatırLiz Wells, The Photography ReaderJohn Tagg, The Burden of RepresentationRoland Barthes, Camera LucidaSusan Sontag, Fotoğraf ÜzerineJohn Berger, Görme BiçimleriUmberto Echo, Kelimeler ve ŞeylerVilem Flusser, Fotoğraf Felsefesi üzerine |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | 10 | |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project | 3 | 90 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 4 | 64 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 2 | |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | 3 | 4 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | |||
| Total | 108 |
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design (Multimedia, Photography, Graphic Design and Typography), | X | ||||
| 2 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, | X | ||||
| 3 | To be able combine images and words creatively in order to convey visual ideas | X | ||||
| 4 | To attain a high level of complex problemsolving using a variety of design methodologies, | X | ||||
| 5 | To understand the principles of compositional space | X | ||||
| 6 | To have a clear understanding of creative art direction, | X | ||||
| 7 | To attain proficiency on the implementation of production standards and to be able to use Visual Communication Design related software and communication technologies. | X | ||||
| 8 | To have an advanced level knowledge and experience in photography and video production, including image processing, editing and postproduction techniques, | X | ||||
| 9 | By using a second foreign language at least on an intermediate level, to be able to follow the information in Visual Communication Design and communicate with colleagues, | X | ||||
| 10 | To have social and ethical awareness in the stages of creating, applying and evaluating the practices related to Visual Communication Design, and to act consciously and sensitively in the application of these values, | X | ||||
| 11 | To take responsibility both as an individual and as a team member in order to solve creatively the unexpected and unforeseen complex design problems encountered in the Visual Communication Design practices. | X | ||||
| 12 | To utilize the ability to evaluate and criticize acquired knowledge and skills, to diagnose ones individual educational needs, and undertake selfdirected and continuous education in the discipline. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest